For better or worse, the perspective we hold of the world; our thoughts, our attitudes and our values are shaped by our upbringing and especially by the culture that we grew up in. The history books are full of examples of how societal attitudes bias people’s perceptions to the point that they feel universal and true. For example, it is now inconceivable how some of our ancestors could be involved in slavery as if it was completely normal. Societal prejudices create blind spots that can only be transcended from an out-of-the-box perspective. Time has proven that we can replace old habits with new ones. That is what EnvAid aims to achieve regarding environmental protection; approaching environmental challenges from a perspective where responsibility, creativity and self-esteem can prosper without being blocked by feelings of guilt and convictions that are set in stone.