View of mountain

The way in which environmental protection is approached isn’t always helpful. The popular narrative is that mankind lived in harmony with nature before industrialization started to destroy our planet. What doesn’t seem to fit in this narrative is the story of human ingenuity overcoming the many limitations of living on this planet.

The main communication challenge thus lies in creating a stage that is big enough for both sides of the story. This has become more of a priority with the debate about global warming and which is seriously testing the popular narrative. Progressing this debate would indeed be easier with the creativity of all involved.